Why page speed matters
You've probably heard someone say your website should be "faster." Here's what that actually means, why most small business sites are slow, and why every site we build loads in a blink.
01 What is page speed and why does it matter?
Page speed is how fast your site appears on someone's phone after they tap your link. Google treats it as a ranking factor - slow sites get pushed further down the search results. It also decides whether a visitor sticks around. 53% of people on phones leave a page if it takes more than 3 seconds to load. A slow site costs you customers before they ever see your business.
02 Why most small business sites are slow
Most small business sites run on WordPress with a stack of plugins - small add-on programs that bolt on features like contact forms or photo galleries. A typical site runs 20 to 40 of them. Every plugin adds weight the visitor's phone has to download and run.
On top of that, most sites sit on cheap shared hosting - one server split between hundreds of other websites. Your site competes with all of them for the same memory and processing power, so it crawls when the server is busy. This is a structural problem with how the site was built and hosted. It is not your fault, and you cannot fix it by writing better content.
03 Why SiteLyncs sites are fast
We build with Astro - a tool that generates pure HTML, the plain code a browser reads instantly, with no unnecessary programs running in the background. There are no plugins to slow things down.
Your site is hosted on Cloudflare - a network of servers spread across the world, so your pages are delivered from a server physically close to whoever is visiting. Someone in Calgary and someone in London both get it fast.
And your pages are static files - finished pages saved ahead of time, with no database lookups and no code to run on request. Just instant delivery. The page is already built before anyone asks for it.
04 The 90+ score guarantee
Google PageSpeed Insights is Google's own free tool that scores any website from 0 to 100 on how fast it loads. 90 and up is the top tier - the green zone. Most small business sites score in the 30s and 40s.
Every SiteLyncs site ships at 90+ on mobile before it goes live. We test it on a phone, not just a desktop, because that's where your customers are. If a site doesn't hit 90+, we don't ship it. That's the deal.
90+ on mobile, every site, before it goes live. We don't launch a site that isn't in the green.
05 A real before and after
Rebuilt from WordPress to Astro + Cloudflare. Performance score went from 52 to 98 on mobile. Here's UnionX Software's mobile PageSpeed scores before and after the rebuild.
Rebuilt from WordPress to Astro + Cloudflare. Scores went from 58 to 98 on performance. Best Practices and SEO hit 100.
